As a new parent shopping with my first baby daughter, I was dismayed to find that a lot of the clothes available were mass-produced in developing countries, under unknown working conditions. Many of the garments seemed to lack imagination and style, the unwritten rule being that clothing for girls must be pink and/or frilly.

Frustrated by what I couldn't find in stores - original, ethical, cool clothing for girls - I set out to produce it on my own. Rabbit Green is an eco-friendly clothing label for kids. Each piece is made from quality reclaimed fabric, restyled locally into a one-of-a-kind item.